An Internet booking engine for Hotels (IBE) is a smarter way for hotels to fight the OTA supremacy.
An IBE is a plug-in for hotel websites and social media pages to capture and process direct online bookings. It powers you with commission-free direct bookings; an easy way to optimise your property’s business growth and maximise profits.
Digitally Smart Travellers today do a lot of research on Metasearch engines, before taking decisions for their stays in hotels. IBE helps in channelizing the business from Metasearch engines, direct websites, and Ota’s.
Listing a hotel on OTA’s includes the benefits of reaching different demography’s, as OTA’s cater to large, versatile and new audiences and increasing bookings but each reservation requires a commission fee to be paid to them which creep up over 20%- 40%. It becomes incredibly frustrating for hotels, especially small & midsize hotels, as they see poor ROI’s.
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